![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN6VkFQe8Hmc9SoAkF7Hc0XIjWKv_hO7O7leSgZrNtk-iB1Rb5DH0nliRRaYaxej6Fnhw36qYFCDUUpbIceWtDbiMJcLOAjLU_gCjLJV_pV1ccM4Gr2Y-OQYSKfD5p3sdO6QufsUYYKxw/s400/Cheesapus_crunchy.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggQHiDQd9LlYEil8IKXNByCnlUOUf0J4JwFma-pC7l2ANaqdNKfMmgQs9scgYMefrqQyfWt5NylaGYVaCTO5Mi1B5k4BkEBlWgLWBInnFkly0_PciGGncxfFJIKyGWr1-m2XgYFdVX4O0/s400/Cheezies-Puffs.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDFhP0bfIZ3m5mgbGpHtWiO7p49ZjzvsVMrQE6EkOSwZgydoI4fmvplwWqCQslf8c5mQs3WBF2zcD1iw3XF8LrWwe5x_TTKN_P46GuDiGJVUpI6Bd_zoKhz3Wkqhz1ZlyEcDY1QP1HdBY/s400/Cheesapus_spicy.jpg)
I'm pretty excited that these will be hitting the shelves soon. We tried lots of different characters narrowed it down to a few and then had a focus group vote on their favorites. Turns out that the kids overwhelmingly choose a duck-billed Cheesapus. 50% Mammal 50% Bird and 100% Cheese, good times.
1 comment:
I saw these in Save-A-lot today, and I laughed hysterically! Mainly because I always laugh at Cheetoes' knock-off products (because they never taste good) -- but because I think it was the first time I've ever seen a Platypus used as a food mascot! That's just, awesome! I'm a designer, too -- so I know what's involved with design (especially product packaging) -- I understand how much of a pain that a client can be. Anyhow, I am glad I came across the person that created the coolest food mascot, ever! I love the Platypus!
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